Understanding this lack of thought that men put into picking out their undergarments, Mack Weldon’s founders, Brian Berger and Michael Isaacman, knew that there must be a better way. Then, they wear out these low-quality pairs of underwear until it is necessary for them to purchase new pairs, creating a repetitious cycle, resulting in endless discomfort – accordingly to a more reliable, male, source. Understandably, this leads to most men picking up whatever pack of underwear they can find to do the job. Of all of dressing items, underwear and socks, ultimately, serve as a functional, rather than a fashionable, purpose. However, it seems that even the most sharply-dressed men still seem to pay little attention to the undergarments that they buy. Men have long been believed to spend less time and not be as thoughtful when choosing what garments to buy than their female counterparts. Since the launching and selling out of its first, and still best-selling product, Public Rec has rolled out several different products, in its signature technical fabrics, including shorts and bomber jackets as well as polo, henley, and tee shirts. The brand was born out of founder, Zach Goldstein’s, a former investment banker, frustration with not being able to find properly fitting sweatpants – especially ones that could be worn both for work and leisure. Accordingly, Public Rec offers other athleisure basics, specially crafted for men. Marketed as sweatpants that can be worn at home, to the gym, and even to the office, from their sell-through rates, it is clear that the brand’s product lives up to its claim. However, men have long not had many options in this apparel sector.įounded in 2015, with its initial funding coming from Kickstarter, this direct-to-consumer basics brand has become so popular that its “All Day Everyday” pant had a 1,200 person waitlist in early 2017. From Lululemon to Outdoor Voices and Sweaty Betty, it is fair to say the women’s athleisure market has been well saturated for some time now. It seems that, for women, the options now are endless. However, except for traditional sportswear brands, such as Nike and Adidas, there are very few fashion-conscious, niche labels targeting modern men. Marguerite La Rolland, a fashion and beauty consultant at Euromonitor, earlier this year in an interview with Business of Fashion, said: "This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally.”Īthleisure clothing is gaining popularity among both male and female consumers. Like most emerging trends in the modern fashion industry, we most clearly see this trend manifesting in the luxury and direct-consumer sectors.Īccording to Euromonitor, luxury brands’ menswear lines, such as Louis Vuitton and Balenciaga, will outperform their womenswear counterparts between 20, projected to boast a compound 2% annual growth. For 2018, L2, a market research firm, forecasts that the menswear market will experience a compounded 5% annual growth rate, outpacing that of the womenswear market. The takeaway is clear: Male consumers expect brands in all sectors of these industries to provide them with more choices that best cater to their custom needs. Additionally, the beauty industry recently has generated a sizeable amount of buzz after a series of high-profile cosmetic brands, from Chanel to Target, released their first-ever men’s makeup line and beauty section, respectively. The highly-praised brand has impeccable timing as the demand for fashionable menswear is growing at a rapid pace. On August 27, 2018, The Row announced that the ready-to-wear label finally is ready to officially launch its menswear collection.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |